Today’s Feature – November 17-18: Lovedrug

November 19, 2008 at 1:50 am (Today's Feature)


Cleveland, Ohio natives Lovedrug are doing something that some bands dream about their entire careers… but never realize the following feat: a musical genre of their own design. But Michael Shepard, Jeremy Michael Gifford, Thomas Bragg and James Childress are on a “mission to start the new and mildly erotic genre known as ‘Cloud Rock.’” And to be honest, “Cloud Rock” sounds exactly as it sounds – a free-flowing style of music and lyrics flowing together beautifully as one unique strain of melody.

Shepard, Gifford, Bragg and Childress call themselves “an arrangement of soothsayers, psychics and soul searchers;” a group of guys (no matter what you want to call them) that are completely insane about music. Completely dedicated, passionate and devoted to music. You can hear their honest output on the new album, “The Sucker Punch Show.” The record is “chalk-full of sex and dirty thoughts, confessions, revenge and such things that one needs to get off of ones’ chest.” In other words, “Cloud Rock” is fairly informative.

Lovedrug prides themselves on bringing a true rock edge to their live shows; a gritty performance that true fans will more than appreciate. And you gotta see them. Otherwise, they see themselves “in the worst filth ridden gutter you can possibly imagine” in the next 10 years. And we wouldn’t want that. The band will be supporting “The Sucker Punch Show” in Europe soon, and then focusing on another record. Get into the XXQ’s for a whole lot more.

XXQs: Lovedrug (PEV): Tell us about how you first jumped into becoming The Sucker Punch Show – the new album and Lovedrug? Was it an instant connection for the band?

Lovedrug: Well… we didn’t become it. We’re just a part of it. Living in it and this is our view on all the what not that happens.

PEV: Hailing from Cleveland, Ohio what kind of music where each of the members listening to growing up?  Do you guys argue on different kinds of music? What was the first concert you attended?

Lovedrug: Our musical tastes are fairly consistent in the fact that it’s all good music so to speak. We all like different styles. It’s like this; in ANY genre you can find an artist who does it exceptionally, whether it’s rock, hip pop, blues, country… whatever. We like all that stuff, as long as it moves us we dig it and pull inspiration from it.

PEV: Tell us about your creative process… What kind of environment do you have to be in to write music?

Lovedrug: Usually I need to be alone, at least for a while during the process. I am the most creative when I’m standing outside with a cup of coffee, smoking a cigarette, thinking about what I want to say… in apposed to jamming or something like that.

PEV: Having performed together for quite some time, what can fans expect from a live show?

Lovedrug: An honest rock show. We can’t afford lights or fire or spaceships so the fans just get us on stage getting into what we do… it’s fairly simple right now. That’s not to say that we don’t want a spaceship though

PEV: Tell us about your first live performance as a band. How have you changed since that first show to where you are now?

Lovedrug: Well naturally it was an exhilarating nightmare. I’m sure we sounded horrible, but that doesn’t matter when you have that rush of being in front a live audience for the first time. It’s not much different now except we have less technical problems and we probably look a bit more confident.. or at least we’ve learned how to be comfortable faking  some sort of confidence. I have a clinical fear of crowds… so for me it’s harder. Ha. Fuck.

PEV: What can fans expect from your new album, “The Sucker Punch Show”? What was the collaborative process for this album?

Lovedrug: It’s chalked full of sex and dirty thoughts, confessions, revenge and such things that one needs to get off of ones’ chest. The collaborative process was amazing.

PEV: How is “The Sucker Punch Show” album different from others out right now?

Lovedrug: It’s more confessional and honest. The music is more direct too.

PEV: How would you describe the sound of Lovedrug? How do you plan to stand out above the other musicians in your genre?

Lovedrug: There’s no real way for me to answer that. I feel like we’re still honing in on our sound and we’re three records in! I suppose that’s a bad thing to confess.

PEV: What’s one thing we’d be surprised to hear about the members of the band?

Lovedrug: We’re all really nerdy about almost everything we do.

PEV: Was there a certain point in your life when you knew that music was going to be a career for you?

Lovedrug: Yes, I was 12 and I saw my friend’s brother grinding on his axe and butchering an Anthrax song. I was hooked and I knew that guitar and music were going to be a part of my life from there on out.

PEV: What one word best describes Lovedrug?

Lovedrug: Eclectic

PEV: How is life on the road for you? Best and worst parts?

Lovedrug: It’s a love/hate thing. Love playing for the fans. I hate the other shit that we have to endure; the sleeping on dirty floors, eating bad food, getting sick, getting no sleep on a nightly basis, losing weight(in a bad way), etc… you get the idea.

PEV: In all your travels, which has been your favorite city to play (US or International)?

Lovedrug: Tokyo.

PEV: How have all your friends and family reacted to your success?

Lovedrug: They are proud. Honestly we’re not that successful. I just think they’re more proud of our endurance and unwillingness to give up on our dream.

PEV: What can we find the members of the band doing in your spare time, aside from playing/writing music?

Lovedrug: Painting houses, fixing cars, writing, whoring day jobs, ect.

PEV: Which artist would be your dream collaboration? Why?

Lovedrug: Tom Waits. Because he’s the most brilliant lyricist I’ve ever heard.

PEV:  Is there an up and coming band or artist you think we should all be looking out for now?

Lovedrug: Yes, Lovedrug.

PEV: If you weren’t playing music, what would the members of the band most likely be doing for a career?

Lovedrug: Binge drinking, because we wouldn’t have a purpose.

PEV: Ten years down the road, where will the band be?

Lovedrug: Either on top of the world or in the worst filth ridden gutter you can possibly imagine.

PEV: So, what is next for Lovedrug?

Lovedrug: A headlining tour, Europe, and then another record.

For more information on Lovedrug, check out:


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