Today’s Feature, October 8th & 9th: David Lim of Kasil Denim

October 8, 2007 at 8:51 am (Today's Feature)


If you plan on relying on creativity for success in the business world, you better be able to supply your own stunningly unique perspective on some aspect of your work. Only so many have a thought process so original that they can make a living using their own ideas. And when your business is denim jeans, your ideas better consist of something amazing.

Jeans after all, have been around for a long time, have been designed by a lot of people, and have been designed into A LOT of different styles. So what has the man behind Kasil Denim, David Lim, done to rise so quickly in the fashion industry? He has developed that hitch, that “twist on the basics.” That twist is represented by the unique artistic vision Lim brings to his brand, something in part that is inspired by the jean itself – the durability in denim.

By “addressing the needs of quality seeking customers while also exploring a modern interpretation of the quintessential jean,” David Lim has attracted some high profile clientele, (including Brad Pitt, Angelina Jolie, John Travolta, Lindsay Lohan, Jennifer Aniston, Lucy Liu, Minnie Driver and Fergie of the Black Eyed Peas) who already call themselves regulars of Kasil Denim.

Celebrity or not, Lim simply “wants people to appreciate quality when they wear or see it.” And that is exactly what Kasil Denim will continue to provide, “quality, great fit, and authentic styles.” If you don’t already own a pair, get online and find a store near you to make your next purchase and watch for Lim to make his impact in knit wear and possibly shoes in the future. Read on for the answers to his XXQ’s.

XXQs: David Lim and Kasil Denim (PEV): How and when did Kasil Denim first get started?

DL: I started from making custom made jeans for myself than eventually started making jeans for my father’s clients. My father runs a custom tailoring business that was established in Los Angeles, California in 1968.

PEV: Was fashion something that you always wanted to go into? If not what brought on the desire to make your own line?

DL: I actually didn’t want to get into fashion, based on my experience growing up around my father’s business. I went to art school for Fine Arts and my love for creating is what brought to start Kasil.

PEV: What has been the hardest part about building the company from the ground up?

DL: Learning about the little details in business; time management, money managing, budgeting, planning, the list goes on.

PEV: For those of us that don’t know how the fashion world works, what is the business like behind the scenes?

DL: Very busy! And always challenging.

PEV: How have all your friends and family reacted to your career in fashion?

DL: Everyone’s very supportive, of course they all want jeans…Who doesn’t?

PEV: Kasil Denim is no stranger to celebrity buyers; Brad Pitt, Angelina Jolie, John Travolta, Lindsay Lohan, Jennifer Aniston, Lucy Liu, Minnie Driver and Fergie of the Black Eyed Peas, to name a few. Which celebrity would you most want or like to endorse Kasil Denim?

DL: Celebrities or not, I just want people to appreciate quality when they wear or see it.

PEV: What can people expect from the Kasil Denim line? How is it different from other clothing lines today?

DL: We’re really just looking at what we like to do. Our line is and will always be about quality, great fit, and authentic styles. Kasil brings a twist to basics.

PEV: Why jeans? With all the avenues of fashion, what is about jeans that made you go this route?

DL: I love the durability in denim it has a very artistic quality to it. The way I treat denim is similar to the way I approach painting. Jeans I believe is the only article of clothing that the more you wear the better it becomes.

PEV: Describe what it was like the time you saw the first completed pair of Kasil Denim?

DL: It was nice to see something from a sketch become tangible.

PEV: You travel quite a bit, spreading the word and showing the line, what has been your favorite “hot spot” for fashion? Why?

DL: Toyko, Japan. Fashion is on another level there. Bizarre, unique, and the people in Japan like to challenge what’s normal.

PEV: Are there any other designers that have helped influence your style?

DL: Not from fashion. I get inspired by art or architecture. Also from people I see on the streets.

PEV: Do you remember the first time you saw a pair of Kasil Denim jeans in public, outside from someone you knew?

DL: Yes. It was nice to see our work was being appreciated.

PEV: Simply put(…or not), what is your secret and how do you make it work?

DL: There is no secret, just a lot of hard work. Love what you do and put all your energy into it.

PEV: For all the corporate people out there, in your opinion, what is the worst fashion faux-pau in the work place?

DL: Blue tooth earpiece. Looks like you’re talking to yourself. Get rid of it.

PEV: When you have a chance to kick back and relax, what can we find you doing in your spare time?

DL: Playing golf, poker and chess.

PEV: Do you plan to offer any other kinds of clothing in the future?

DL: Yes. Knit wear and possibly shoes.

PEV: Describe the creative process for designing jeans. What kind of atmosphere do you surround yourselves in when you are creating a design?

DL: I like to listen to music, have a Redbull and just lock myself in my office and just draw.

PEV: Have you come across any other young designers in the business right now? Anyone you think we should be looking out for?

DL: I’m sure there’s a lot out there. But as of now, I’ve been too wrapped up in our collection to notice.

PEV: One word, what do you want people to think when they see Kasil Denim?


PEV: So, what is next for David Lim and Kasil Denim?

DL: You’ll have to wait and see. I’m not sure sometimes.

For more information on David Lim and Kasil Denim, check out


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